OPI x Hello Kitty 2

Brand Identity, Packaging, POP, Visual Merchandising

Description

This is the second collaboration between these two icons. The friendship started in 2016 with an off-season collection that resulted in ‘Hello Kitty’ being the most talked about OPI collection and the powdery pink shade, ‘Let’s Be Friends’, the most searched shade name.

 

Additional credits: Nick Hendrickson (designer), Tori Ruff (designer), Colin Martin (product design and visual merchandising), Katy Everson (visual merchandising)